So Groat created a standardized system, allowing people to order online by entering their height and weight. In addition, body armor vests were often only designed to protect against specific threats. Adjustments would add more time to an already slow process. Then pieces were made to those specifications, but they weren’t always perfect. Ordering body armor used to require someone to come out and measure the customer. In fact, it was an obvious lack of efficiency in the sale of body armor that helped Groat see an opportunity. That’s evident from facility planning – everything from counting steps to determine where racks are placed, to the products that are sold. Efficiency is embedded in the company’s DNA. The firm has its own research and development team that not only refines existing products and comes up with new ones, but also creates its own specialized manufacturing machinery. Operations-wise, Safe Life Defense has about 120 employees working from a 140,000-square-foot facility in Las Vegas, Nevada. It’s been a crazy ride and it’s been fantastic so far.” “But once I started to really get into this project and I became hyper focused on it, it was clear that this wasn’t something that was going to be ‘just for fun’ for very long, that this was really going to be my next business that I started. “There definitely was no pressure for a while there,” Groat recalls. list of the 5,000 fastest-growing private companies in America. Four years later it was ranked number 282 on the Inc. Safe Life Defense started with CEO Nick Groat designing body armor at his kitchen table. Safe Life Defense Changing the body armor industryīusiness View Magazine interviews Nick Groat, CEO of Safe Life Defense, for our focus on Growth in U.S.
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